• Deep Purple Deep Purple Belgrade, 27 Feb 2006
  • Simply Red Simply Red Belgrade, 31 Aug 2006
  • Chris Jarrett Chris Jarrett Niš, 27 Apr 2007
  • Toto Cutugno Toto Cutugno Vrnjačka Banja, 9 Jun 2007
  • Ken Hensley Ken Hensley Zaječar, 2 Aug 2007
  • Wishbone Ash Wishbone Ash Zaječar, 4 Aug 2007
  • Emma Shaplin Emma Shaplin Viminacium, 30 Aug 2008
  • Harlem Gospel Choir Harlem Gospel Choir Belgrade, 2 Dec 2009 / Niš, 3 Dec 2009
  • Paul Young Paul Young Belgrade, 17 Feb 2010
  • Jeff Beck Jeff Beck Belgrade, 7 July 2010
  • Georgie Fame Georgie Fame Niš, 13 Aug 2010
  • Troy Troy Belgrade, 6 March 2011
  • American Gospel Choir American Gospel Choir Novi Sad, 14 Dec 2011 / Belgrade, 15 Dec 2011 / Novi Pazar, 16 Dec 2011 / Niš, 17 Dec 2011

sajt na srpskom jeziku
sajt na engleskom jeziku

Srdjan D. Stojanović, Managing Director

Ivan Morić, Sales Manager

Vlada Rakić, Production Manager

Ksenija Stojanović, PR & Webdesign

Djordje Petrović, PA & Lights



MULTIMEDIA CONCERTS in its current incarnation was formed in December 2005. However, it is not a new name on the live music scene in Serbia. With very similar staff through 1980s and early 1990s a British-Hungarian-Yugoslavian joint venture company MULTIMEDIA operated on the territory of former Yugoslavia, presenting internationally renowned artists like Elton John, Tina Turner, Alice Cooper, Bob Dylan, Motorhead, Pat Metheny and others. Faced with the civil war in ex-Yugoslavia, the company founders decided to stop its business activities in 1992. Srdjan Stojanovic, managing director of MULTIMEDIA (Yugoslavia) moved to London, where he stayed until 2001. Stojanovic worked in the United Kingdom as a journalist, obtained a master's degree in media and communications from the London School of Economics, and appeared many time on the BBC World News Television as political analyst.

While the region of ex-Yugoslavia was engulfed in flames of civil war and post-communist transition, MULTIMEDIA Concerts (Hungary) went on to become the leading international concert producer/promoter in the whole former Eastern, Central and South Europe - from Poland and the Baltic states in the North-West, across Czech Republic, Slovakia and Hungary, all the way to the South-East, including Romania, Bulgaria, Turkey and Greece. In the second half of the 1990s the company renewed its presence on the markets of Slovenia and Croatia. Following the 5 October 2000 changes in Belgrade, an opportunity arouse to re-launch the MULTIMEDIA operations in Serbia. Company's founder Laszlo Hegedus called his old friend and business partner Srdjan Stojanovic to setup MULTIMEDIA CONCERTS as their new venture in Serbia.

Srdjan Stojanovic, managing director of MULTIMEDIA CONCERTS (Serbia), first started his concert promotion work as an apprentice with the legendary Yugoslavian musician and promoter Toni Sabol in 1982. Soon Srdjan rose to the ranks of Toni Sabol's chief media and production advisor. While working with Sabol, Stojanovic established friendship and business partnership with Norman Dugdale, a London-based impressario, agent and tour producer, who dedicated much of his career to developing concert industry in former Yugoslavia. Through Sabol and Dugdale Stojanovic met Laszlo Hegedus in 1983, and soon this also became not just a business association but a life-long friendship.

Established in 2005, MULTIMEDIA CONCERTS (Serbia) was originally associated with LIVE NATION Central and Eastern Europe (LN CEE) - a parent company for MULTIMEDIA CONCERTS (Hungary). However, at the end of 2006 LN CEE decided to end its cooperation with MULTIMEDIA CONCERTS (Serbia). Once Laszlo Hegedus parted ways with LN CEE in January 2008, the original business association between MULTIMEDIA CONCERTS (Serbia) and MULTIMEDIA (Hungary) was re-established.

The very first event promoted by the MULTIMEDIA CONCERTS (Serbia) was a concerts by the legendary hard rock group DEEP PURPLE, held on 28 February 2006 at the Belgrade Fair Hall, before more than 5,000 fans. Next on schedule was a concert by STING on 18 June 2006, but due to technical problems with the fire alarm system at the Belgrade Arena, the concert was moved to the city of Novi Sad and given to a different promoter.

Despite such unfortunate development, MULTIMEDIA CONCERTS quickly moved on to its most successful project to this day - a sold-out concert by the British group SIMPLY RED, held on 31 August 2006 at the Belgrade Pioneer hall.

From 2007 MULTIMEDIA CONCERTS operates as an independent entity, after parting ways with LN CEE. However, the long standing personal partnership between Laszlo Hegedus and Srdjan Stojanovic was reinforced by a concert of the renowned Italian composer and singer TOTO CUTUGNO, brought for the outdoors concert in Vrnjacka Banja in May 2007. A few weeks earlier, MULTIMEDIA CONCERTS produced a solo piano concert by the American jazz/classic pianist CHRIS JARRETT in the Southern city of Nis. Following this concert, MULTIMEDIA CONCERTS became booking/management agency for this outstanding artist.

In August 2007, the company went on to bring international headliners for the 41st Guitar Festival in Zajechar. Srdjan Stojanovic called his early 1980s clients, British progressive rock quartet WISHBONE ASH to return to Serbia after so many years. Andy Powell and his associates were not only delighted to do so, but delivered a stunning outdoors performance at the beautiful festival site on the river Timok bank. The other headliner at the festival was composer/keyboardist/guitarist KEN HENSLEY of the URIAH HEEP fame. In the wake of such success, The Zajecar Youth Centre, as the festival organizers, and MULTIMEDIA CONCERTS entered a long-term exclusive production agreement, which will transform the popular youth contest into a world-class event.

The 2008 for MULTIMEDIA CONCERTS had a special meaning: We had an honor to present an outstanding artist - French soprano EMMA SHAPPLIN - to the Serbian audience at a very special place: Archeological park Viminacium. It took more than half a year to prepare and produce this free outdoors concert. EMMA SHAPPLIN's voice shone a light over the Roman Mausoleum in Viminacium, before a crowd of 10,000 people who travelled some 80 kilometers from Belgrade to witness such an event. She was accompanied by the Ogi Radivojevic ensemble, pianist Aleksandar Simic and the choir of Radio Television Serbia.

In addition to producing EMMA SHAPPLIN's show on behalf of the Archeological Institute of the Serbian Academy of Science at the Viminacium Park, MULTIMEDIA CONCERTS was present on the concert promotion circuit in Belgrade through cooperation with the Zagreb-based LUPA PROMOTIONS. MULTIMEDIA CONCERTS' vastly experienced staff supported LUPA PROMOTIONS with production and organization services for concerts by LENNY KRAVITZ, MARK KNOPFLER and QUEEN featuring PAUL RODGERS held at the Belgrade Arena. The season was scheduled to finish in mid-December with a concert by ALICE COOPER, whom MULTIMEDIA brought to Serbia for the first time in July 1990. Unfortunately, due to poor advance sales, LUPA PROMOTIONS cancelled the concert. In a run up to this event, Srdjan Stojanovic travelled to Hamburg (Germany) to record an exclusive TV interview with ALICE COOPER. As a result of cancellation, the audience in Serbia instead of a proper concert only saw a half hour TV show featuring the interview and concert footage, aired by TV Novi Sad. 

Copyright (c) 2006. All rights reserved. Design by Ksenija Stojanovic